Video Sharing and Distribution

IntroductionIf you've ever created and posted the same video on different social media platforms and watched it do well on one and flop on the others, you've learned the core lesson of modern content creation: the platform is part of the creative process.Editing a video is no longer just about making something look and sound good in isolation.It's about making … [Read more...] about Video Editing for Different Social Media Platforms

The gap between an amateur looking YouTube video and a professional one isn't usually about expensive gear or advanced techniques.It's about a handful of decisions, made consistently, that add up to something that feels polished and very one of those decisions is learnable.Filming Techniques for Professional-Quality VideosBefore you touch a single edit, you need … [Read more...] about Creating Professional Quality YouTube Videos

This is a question I get quite a lot on this site and I see it appear over and over on user forums and other video editing discussion sites.The bottom line is that the person feels that they have spent hours editing a video, got it looking crisp and sharp on their computer or phone, uploaded to YouTube or some other site and suddenly it looks soft, blocky, or washed … [Read more...] about Why Do My Videos Look Bad After Uploading? (And How to Fix It)

In today's saturated content landscape grabbing and holding audience attention from the very first second is crucial and when I say "second" I really mean it!As a content creator you quite literally have only a second to initially grab that attention to get the click and then perhaps a few more seconds to hold it long enough to be of any value.Actively and thoughtfully … [Read more...] about Creating Engaging Titles and Graphics for Your Videos

Over the past few years it has been interesting to observe the dramatic shift that has occurred in the way people are producing and distributing their videos. In this series on online video I will cover some of the techniques that you can use to get your videos seen by a wider audience. Most people used to be concerned with producing DVDs for their home productions and very … [Read more...] about Getting Your Videos Online – Introduction