Black Friday Stuff! Woohoo!… I guess.
So I suppose it is probably appropriate that this week I kick off with something regarding Black Friday and Black Friday sales and discounts.
Just to give you an idea of how clueless I am about such things I actually had to go to Wikipedia to look it up and work out what it is and what its origins are.
Anyway I am assuming everyone else knows what it is so I won’t bore you with a historical perspective on the whole thing.
About two weeks ago I started getting just masses of emails from video editing software companies, equipment companies and all sorts of people yelling at me that I am supposed to be adding pages and links and all sorts of “Buy Now” buttons and crap to my website in order to take advantage of this time of the year.
For a about two days I started tracking all the links and stuff they were providing because I thought maybe I was being selfish in not providing all that information and that somehow I was preventing my readers from getting all this really good stuff really cheap!
At the end of the two days I realized something.
The entire exercise was ridiculous!
Every time I went to one of the Buy! Buy! BUY! pages it simply assumed I was going to, well… buy! Buy! BUY!
I didn’t really like that, it seemed so pushy and tasteless.
Of course if you were looking for an example of a website that utterly fails to take commercial advantage of it’s traffic, look no further than here!
So here’s my advice on Black Friday sales and stuff based on what I discovered.
If you are interested in purchasing some kind of software that I have reviewed here then read the review.
If you are then interested in checking it further, click the link on the page that goes to the website in question.
Read about the software at the website and if you still feel that you are interested and want to buy it, look for the “Black Friday” promotional banner (trust me, you won’t be able to miss it!) and use that link to purchase.
Don’t sweat over wondering if can you get it cheaper anywhere else, all the discounts are originated by the manufacturers so just go there and save yourself a bunch of time.
OK! That’s my big Black Friday wheelin’ and dealin’ done for this year!
Now to something far more interesting…
Masking a Video
Last week I put up a video from Gripps where he showed quite simply how to use the masking function within VideoStudio Pro X7 to create text that seemed to arise from up out of the ground.
In this video he shows how to do pretty much the same thing only this time doing it with a video clip.
Although you may look at it and think the effect is quite simple it is well worth learning how its done as it is a very common method of achieving more advanced results.
It is also worth noting that just because he does it in VideoStudio does not mean that the exact same process can be achieved with just about any comparable editing program.
YouTube Channel Optimization Tips
With over 300 hours of video being uploaded to YouTube every minute these days you cannot simply apply the “Field of Dreams” strategy and think it is going to take you anywhere.
You may very well build it, but they are most unlikely to come!
The fight for viewer attention has become an all out war and trust me, if you are not using every weapon at your disposal you will lose badly.
One of the key areas in which most people fall down on YouTube is a lack of optimization of their presence on that site.
You have a profile, a page for each video, Playlist pages a Channel page and more.
Each one of these not only serves a particular function in presenting your projects but each one has a specific set of features which, if used correctly, can set you apart from the masses.
I came across this article this week and I was going to just publish it on social media as a good tips and tricks type thing appropriate to the current season.
However after reading through it I realized it was a bit better than that.
The article has been titled rather obviously to catch attention for the Thanks Giving Season in the U.S. but the tips and advice it offers actually apply to just about any family or group event.
- Tips for Shooting Family/Home/Holiday Video