Video Length: How Long Should Instructional Videos Be? (New Data)

One of the most popular questions people ask is how long their videos should be.

The truth is, is that people do have a preference in video length.

While there is no set amount, people tend to gravitate towards those videos that are short and to the point.

Less than twenty minutes is a popular length but people tend to be pulled closer to even shorter videos, like three to six minutes long.

Those videos are engaging because they contain a lot of information in a short amount of time.

Key Takeaways:

• Most viewers prefer that a video’s length is less than 20 minute.
• The most highly preferred length of video is in the 3-6 minute range for most viewers.
• A video’s length does not determine its success, and longer videos are not more successful.

“Grabbing and keeping a viewer’s attention is challenging, and creators want to be sure they aren’t making videos that are too long (or short).”