One of the most popular questions people ask is how long their videos should be. The truth is, is that people do have a preference in video length. While there is no set amount, people tend to gravitate towards those videos that are short and to the point. Less than twenty minutes is a popular length but people tend to be pulled closer to even shorter videos, like three to six minutes long. Those videos are engaging because they contain a lot of information in a short amount of time.
- Most viewers prefer that a video’s length is less than 20 minute.
- The most highly preferred length of video is in the 3-6 minute range for most viewers.
- A video’s length does not determine its success, and longer videos are not more successful.
“Grabbing and keeping a viewer’s attention is challenging, and creators want to be sure they aren’t making videos that are too long (or short).”
Read more: https://www.techsmith.com/blog/video-length/