Business author and consultant Jonathan Halls believes a successful instructional video is one that makes the viewer confident enough to put the information to use.
This requires asking yourself what the learner needs to do and know.
Creating a storyboard and script ahead of time for any tutorial video is recommended.
In addition, a “responsibility map” can be used to make sure everyone knows his or her role.
Moreover, the 40:20:40 rule suggests that 40% of the time should be allocated to planning, 20% to shooting the video footage, and 40% to video editing.
Repetition is key to success as it shifts information from the learner’s short-term memory to their long-term memory. Handouts can be used to reinforce the video’s teachings.
Consultant Jonathan Halls says the first step in an instructional video should be to set an objective at its start.
Ask yourself what the viewer needs to be able to do after watching the video.
Plan to spend 40% of your time planning your video, 20% filming it, and 40% editing.
“In other words, a good instructional video should be memorable enough that the watcher can confidently put that information into place.”