Video Related Tips and Articles

A Facebook cover videos provides a simple, effective method of introducing people to your brand. The video should be naturally looping and short, preferably under a minute. The content should be true to your brand and updated throughout the year as needed. Some video ideas include a virtual tour of your venue, a mini-ad for your product, or customer testimonials. Best of all, … [Read more...] about How to Create a Facebook Cover Video: The Complete Guide

When you are learning how to edit videos, there are some mistakes that people make and need to learn how to avoid. For example, inconsistent audio is something that many editors struggle with. You don't want to have your volume levels and sound quality changing through the video. Jump cuts are also something that most newer editors overuse. It's also essential to blue out … [Read more...] about 7 Sins of Video Editing and How to Avoid Them

Most people have heard of the rule of thirds in regards to capturing a picture or shooting a film. This is an important concept that one should not forget when filming a scene. The idea is that we lead the viewer to look at the subject. Sometimes a movie will use the rule of thirds with three columns and no rows. This works astonishingly well and can be combined with scenes … [Read more...] about Back to Basics: The Rule of Thirds in Filmmaking

When you are shooting a music video, it is important to be prepared as best as you can. When working with a band, ask for a copy of the track so that you can start visualizing what you want the music video to look like. It's also important to bring a notepad to the meeting with the band so you can jot down any ideas or things that are important to the band. Finally, make sure … [Read more...] about Things I Wish I Knew Before Shooting… Music Videos

Evening light can really step up the production value of a low budget film or short. We can replicate this type of lighting even though we might be shooting in the morning indoors. On a low budget we don't want to try to emulate and emanate actual lights if we don't have to. Instead we can add a golden glow as if there is fading sunlight coming from a window in the scene. 3500K … [Read more...] about Tips for Replicating Evening Light Indoors on a Budget