Classics

Video Camera Marketing Armor Before you even embark on the journey of selecting a camera suitable to your needs you need to arm yourself in preparation for the battle that is about to occur. This is no ordinary battle because it is one you and your friends lose on an everyday basis in a million little ways. Probably the reason you constantly lose this battle is because you are … [Read more...] about Video Camera and Camcorder Marketing Tricks

Beware the Internet! So if the key to avoiding the marketing hype is to keep away from all the marketing, "Who do you ask?" Of course there are a whole range of places online that you can use to gather and compare information about a product or group of products. In fact the internet is by far the best place to do all of your research. The trick here is working out what the … [Read more...] about Getting the Right Video Camera Information

It's Not How You Start It's How You Finish!So far we have covered the perils of searching out information online in order to make a reasoned choice of camera.Bear in mind that just because you have your marketing and sales amour on it is probably best that you refrain from stepping into the ring just yet!Yes you have great defense but that's only half the equation, … [Read more...] about Decide on the Purpose of Your Video Camera First

Sensors The sensor in the camera converts the light that comes in through the lens opening into a tiny electrical charge much in the same way as in a solar panel. It then processes that tiny charge into an electronic signal that is accepted and digitally converted by the internal software of the camera (the Firmware) into a final image. That final image is then stored on a … [Read more...] about Understanding Video Camera Sensors and Controls

Optical vs. Digital Zoom There are two types of zoom capability offered by digital cameras. The first is digital zoom and is something you need to be aware of so that you are never tempted to use it! Digital zoom is simply the internal software of your device taking the image after it has been captured on the sensor and expanding it. This invariably leads to a dramatic loss of … [Read more...] about Lenses, Low Light, Optical vs. Digital Zoom