Video Tips and Articles

When it comes to video production, the devil is always in the details.One often-overlooked aspect that can significantly impact the visual appeal and coherence of a video is white balance.White balance refers to the adjustment of colors in a video to ensure that white objects appear truly white, regardless of the lighting conditions.While it may seem like a minor … [Read more...] about Adjusting White Balance in Video Production

Introduction to Video TransitionsDefinition and Importance of TransitionsTransitions in a video are the bridges between two shots or scenes that assist in the storytelling process.They serve as a critical tool for directors and editors allowing them to convey a change in time, location or narrative pace.The term "cutting film" originates from the early days of … [Read more...] about Types of Transitions in Video

The Importance of Understanding Video Editing TerminologyThe subject of video editing can be both daunting and complex from a technical standpoint and is not made any easier when faced with a wall of foreign jargon and terminology.One of the first things you will hit will be a myriad of terms and concepts an understanding of which will be crucial for moving forward … [Read more...] about A Guide to Video Editing Terms & Definitions

Understanding the Cinematic AppealThe allure of cinematic video lies in its power to tell stories in a visually compelling way that resonates with audiences and at the heart of that lies cinematic videography.Cinematic videos are characterized by their high production value, thoughtful composition and an aesthetic that mimics the look and feel of feature films.This … [Read more...] about Introduction to Cinematic Videography

If you've recently entered the world of video creation you might have encountered the term "LUT."So, what exactly is a LUT and why does it matter in the world of color correction or grading?Understanding the BasicsTo kick things off let's start with a straightforward LUT definition: LUT stands for "lookup table."Essentially it's a table of values that dictate how colors … [Read more...] about What Is a LUT – A Guide for Beginners