Video content is an important piece of digital marketing strategy.
The main challenge is to create a video that is engaging and memorable.
Unfortunately for video creators, there’s no single recipe that will ensure every video you make is a success.
As you make a video, focus on getting people’s attention and full commitment.
Remember that you are fighting against many forms of distraction.
Above everything, you video needs to be relevant in a sense that it’s purpose is to address an issue that the viewer is trying to resolve.
- Active strategies involve getting the audience to interact with the video, such as by assigning them a task.
- With passive strategies, storytelling, humor and a conversational tone are ways to engage the audience.
- Add music and color to videos, and incorporate motion to hold the viewer’s attention.
“There are many techniques video creators use to make their videos engaging.
Unfortunately, there’s no silver bullet, but there are many tips and tricks you can learn to help draw people in and keep them watching your videos.”