Lower thirds are very common in many types of video production as a way to show the viewer some important information.
The problem is that some attempt to do this and end up with distracting animations that take away from the experience.
You want to make sure you have a smooth simple animation that is easy to read.
You probably don’t want something too flashy that will take from the integrity of your program.
Custom kerning is often needed on font to make sure the spacing is correct.
- A lower third (L3) is an unobtrusive motion graphic used to display name, location or other info.
- Proper selection of font and character layout separates amateurs from professional designers.
- Many NLEs allow you to create motion graphics without leaving the application, but there are limitations.
“Your L3 could be an elaborately animated floral lower third that introduces the florist or a simple text line that introduces a law official.”